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Privacy Policy

Privacy Policy

Brighten Up is committed to respecting and protecting your privacy.

This policy explains how any personal data collected from you is processed. Please read the following info to learn about Brighten Ups GDPR policies, and if you have any questions, please do ask.

This policy was updated as of 22nd July 2018.

Any references to “we”, “us” , ''I'' and “Brighten Up” are to Brighten Up UK, a sole trader business registered in the UK, with HMRC.

This privacy policy may change occasionally, following legislative requirements. Any changes will be posted on this page and the date listed on the subtitle at the top of the page will reflect this.

The following data may be collected from you:

Information you have provided by filling in forms on (“the Website”). This includes, but is not limited to: registration, purchasing, bespoke requests, complaints and mailing list subscriptions. You may be asked for further information when you report a problem with the Website.  

If you purchase from Brighten Up, your details may be retained if necessary, such as; your delivery addresses, password and any information associated with your account.  Brighten Up may also keep a record of your product selections and previous orders, and any correspondence.

Details of your visits to the Website including, but not limited to, traffic data, location data, web logs and other communication data, and details of the resources that you access may be kept on record.

Information from customers under the age of 13 is not purposefully collected. In the event that I become aware that I have collected personal information from anyone under the age of 13 I will delete it immediately.

When you make a purchase from Brighten Up for delivery at a later date necessary information will be collected about you to ensure your order can be fulfilled. This data is processed on the basis of “Legitimate Interest” as I need this data to fulfil your order. Details of your order may be passed to a third party company to assist us with the prevention and detection of fraudulent orders which may result in us requesting additional information from you. Where orders are fulfilled by a third party courier I will need to share your contact information with them for the purpose of delivering your order. Where our couriers support giving you additional tracking information via email or sms text message I will give them this information for this purpose.

Where you have added items to your basket and started entering your information I may send you an email to let you know that the checkout has not been completed. The lawful basis for this email is “Legitimate Interest” as you have expressed an interest in purchasing these items. You may unsubscribe from these emails using the link at the bottom of the email.​

I may from time to time offer surveys, contests, competitions or other promotions on our website or through social media (collectively “competitions”). Participation is voluntary. Information requested for entry will be used to administer the competitions. I will only use the information you submit to the competition to send you marketing communications if you explicitly consent to this.

I will never share or sell your data to third parties for marketing purposes.

When you provide your email address to us you may be asked if you would like to opt in to receive marketing communications. I will only send you marketing communications where you have consented to receive them. I will only send you marketing communications via the channel you have consented to (for example post or email).

Your personal information will only be held for as long as is deemed necessary. Where it is no longer required to hold information to be in a format where you can be identified personally, I will remove any personal details and store the data anonymously.

I may collect information about your computer, including your IP address, operating system and browser type, for system administration. This is statistical data about users’ browsing actions and patterns, and does not identify any individual.

Your IP address may also be passed to a third party company to assist us with the prevention and detection of fraudulent orders.

I occasionally include links to other websites. This privacy policy only applies to this website, so when you click on links to other websites you should read their own privacy policy.

In addition, I may collect your IP address and use cookies unless you configure your web browser not to accept them. 

Cookies are small files saved to your computer’s hard drive that track, save and store information about your interactions and usage of the website you visit. This allows the website, through its server, to provide you with a tailored experience. 

Below is a list of cookies I may use:

Session cookies 

I use a session cookie to remember if you have logged in to your account and to retain the products you add to your basket. Non logged-in users’ basket contents are kept for three days, after which the cookie is deleted. 

Session cookies are necessary for the functionality of our website and disabling them may render aspects of our site unusable.
More details on their use can be found here: 


Persistent Cookies 

I use persistent cookies and Google Analytics to assess interaction with our website so I can improve customer satisfaction and user experience. This is an important feature to help innovate and monitor the performance of our website. 
More details can be found here 

Third Party cookies 

  • Webgains cookies 

You may have found our shop through another website. There is a possibility that the website will have monetised the link to Rex London as part of our affiliate program. Our affiliate program is run by Webgains, and their third party cookies are for the purpose of tracking affiliate sales. They remain for 30 days and are then deleted. 

  • Remarketing cookies 

Google: Brighten Up uses Google AdWords Remarketing cookies to advertise online and make ads more relevant (aka. ‘remarketing’). Remarketing cookies will be used by Google to show our ads on websites other than our own. To opt out of Google Remarketing or to control your ad preferences, please click here

Facebook: Brighten Up uses Facebook Ads cookies to advertise on Facebook and make ads more relevant (aka. ‘remarketing’). These cookies will be used by Facebook to show our ads on Facebook, and Facebook owned media (eg. Instagram). For more information, including how to opt out, please see here:

Twitter: Brighten Up uses Twitter Ads cookies to advertise on Twitter and make ads more relevant (aka. ‘remarketing’). These cookies will be used by Twitter to show our ads on Twitter and Twitter owned media. For more information, including how to opt out, please see here:  

Pinterest: Brighten Up use cookies to advertise on Pinterest and make ads more relevant (aka. 'remarketing'). These cookies will be used to show our adverts on Pinterest and Pinterest owned media. For more information, including how to opt out, please see Pinterest's privacy and cookie policy: 

For more general information about cookies and your options, you may wish to visit this site: 

If you wish to deny the use and saving of cookies from this website on your computer’s hard drive, you can disable this function within your web browser’s security settings.

You can set up an account with a username and password to access and use certain features of the Website. You agree to provide us with accurate account information and acknowledge that you are responsible for keeping your account login information secret. I will not be responsible for any loss or damage arising from your failure to comply with this requirement.

If your registered information is no longer correct or up to date, you can contact us in order to edit your personal information.

I may suspend, close or delete your account at any time. This includes if you break any of your obligations set out above. I do not have to give a reason for closing or deleting your account.

If you do not make any orders or logins for a period of two years your account will be deleted. If you wish to use your account after it has been deleted you will need to create a new account.

I may store and process any of your personal data both inside and outside of the European Economic Area (“EEA”). Where processing is outside the EEA, I will ensure the company at least meets the standards of the GDPR. Your data may be stored or processed for, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. I will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy and cookies policy.

I take various steps to ensure the protection of your personal data, both online and offline, but as the transmission of data across the internet can never be completely secure, I do not guarantee the security of your data transmitted to the Website. Any transmission is at your own risk.

I use information held about you in the following ways:

  • To process and fulfil your orders.

  • To ensure that content on the Website is presented in the most effective manner for you and for your computer.

  • To allow you to participate in interactive features of the Website.

  • To notify you about changes to the Website or products.

I may also use information held about you to provide you with information, products or services that you request from us or which I assume may interest you. This may include contacting you by email if you have consented to such communication. You may unsubscribe from future emails using the instructions provided in each message.

You have certain rights given to you by law, that mean you have control over your personal data that I process:

  1. Access to your personal data – this right allows you to confirm that your personal data is being processed and to allow you to check if the processing is lawful.

  2. Correcting any mistakes – this allows you to instruct us to rectify any mistakes.

  3. Right to be forgotten – you have the right to instruct us to erase your personal data.

  4. Stop processing – you have the right to request I stop processing your personal data.

  5. Moving data – You have the right to ask us to transfer your data from one organisation to another under certain circumstances.

  6. Right to object to direct marketing – you have the right to object to the processing of your personal data for the purposes of direct marketing.

  7. Object to profiling – You are able to object to profiling and/or automatic decision making under certain circumstances.

Should you wish to know more about what information is held about you, or simply wish to make changes, or request that your information is deleted, you are entitled by law to make a subject access request. You can make this request by email, post or phone. I will reply within one month from the day after your request is received, however I will of course endeavour to reply as soon as possible.



Please note I may need to exclude certain information as part of your request, if I am permitted to do so for legal or other reasons.

You have the right to complain to the Information Commissioners Office (ICO): If you are not happy with an aspect of how I am processing your data, you can lodge a complaint to the supervisory authority. See for details.

Please do contact me before speaking to the ICO if you wish to exercise any of your rights or if you have any questions about the processing of your personal data.

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